And my personal favourite: The first person of colour to serve as President of the Chartered Institute of Public Relations.
I was your average mid-level manager in a communications job, constantly waiting for permission and validation from everyone around me.
I avoided public speaking at all costs, terrified to put myself in the limelight in case I failed and people laughed at me. So instead I just kept myself “ordinary”.
I thought that might help me fit in. Growing up on a Manchester street where we were the only Asian family, I mastered the art of shape-shifting, people-pleasing, and playing small, from a young age.
But the more I “fitted in”, the more I lost myself.
I became resentful of others, self-critical of myself, and honestly, had no idea who I was anymore. Something had to change.
I dedicated the next 8+ years to
cracking the code to confidence
What began as a personal growth journey, soon turned into a full-on investigation into the science of confidence: from books and podcasts to studies on values and personality types (I even certified as a DISC trainer).
But I didn’t just absorb information, I took radical action. I faced my fears (signed myself up to 15 speaking gigs!), I put new practices into place, and ultimately, I trusted that courage would lead to confidence.
I hoped it might work. I never expected it to transform my career, my leadership, and my life so completely.
The code I cracked isn’t mine to keep.
Over 150 clients have already used it to
lead with confidence — and you can too.
Co-founder of A Leader Like Me
Founder of CommsRebel
Bestselling author
Of Building a Culture of Inclusivity and soon-to-be-released Decoding Confidence
Try one new thing every day this month and get 30% braver in 30 days
You’ll instantly receive a 30-day confidence plan with daily prompts and email check-ins
Your values are the compass that leads you to confidence
Boldness
Boldness isn’t about being the loudest in the room… it’s the courage to act when something matters, even if your stomach is doing somersaults
Once you stop shrinking to fit in and be like everyone else, you realise there’s no limit to what’s possible: you can have it all
Want to know which values drive your confidence?
This is a foundational part of the work I do — both in 1:1 coaching or if you select the VIP option for my self-study course.
AND ALWAYS REMEMBER TO…
Go where you’re celebrated, not tolerated
